Dressing the Screen
This project was a competition brief for the D&AD Blood Awards 2014 set by the British council to create an identity for ‘Dressing the screen’ fashion film exhibition traveling around various countries in 2014. I collaborated with Emma Lavender, a fellow designer to work as a team at producing a large range of elements for the exhibition. The project is founded on research in almost every element from idea generation to materials and production. Its outcomes are conceptual in each part; the patterns, logos, fonts and colours are all considered in relation to the exhibition.
As a team we prototyped most of the elements of design and changed things as we went, the finals for this brief are only concept mock-ups due to deadlines, finals are yet to be produced, everything is in place that works best for what the client wants and what we found to be the most effective through primary research.